Thank you to everyone who came out to Painless Promotion at the Illinois Library Association annual conference today! I presented a (very) condensed version of my “Whole Library Promotion” talk that I do at library staff trainings, Becky Spratford did her RA for All presentation to get all staff booktalking, and Arcadia McCauley gave great information on promoting to community partners and getting them involved in the library’s promotional efforts.
"Painless Promotion: Encouraging All Staff to Hype the Whole Library:"
Grow beyond the traditional marketing model and embrace a whole library philosophy where promotion is everyone's job. Informing the public of programs, services, and materials that will interest or help them solve a problem is at the core of what we already provide. But why do most library staff think marketing isn’t part of their job? None of these presenters are traditional marketers, but it is a part of how they serve patrons every day. Join them as they share practical tips to engage staff, inform the community, increase return on investment, and create a more positive experience for all.Click here to see our slides, my printable brochure with ready-to-use ideas for getting staff involved, and information on Becky, Arcadia, and myself.
"Painless Promotion: Encouraging All Staff to Hype the Whole Library:"
Grow beyond the traditional marketing model and embrace a whole library philosophy where promotion is everyone's job. Informing the public of programs, services, and materials that will interest or help them solve a problem is at the core of what we already provide. But why do most library staff think marketing isn’t part of their job? None of these presenters are traditional marketers, but it is a part of how they serve patrons every day. Join them as they share practical tips to engage staff, inform the community, increase return on investment, and create a more positive experience for all.Click here to see our slides, my printable brochure with ready-to-use ideas for getting staff involved, and information on Becky, Arcadia, and myself.
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