"Painless Promotion: Encouraging All Staff to Hype the Whole Library:"
Grow beyond the traditional marketing model and embrace a whole library philosophy where promotion is everyone's job. Informing the public of programs, services, and materials that will interest or help them solve a problem is at the core of what we already provide. But why do most library staff think marketing isn’t part of their job? None of these presenters are traditional marketers, but it is a part of how they serve patrons every day. Join them as they share practical tips to engage staff, inform the community, increase return on investment, and create a more positive experience for all.Click here to see our slides, my printable brochure with ready-to-use ideas for getting staff involved, and information on Becky, Arcadia, and myself.